Case Study

Shining Ocean was recently featured in a case study by White Digital Media's online publication, Food & Drink Exec.

"Innovation is not something that immediately springs to mind in the world of surimi (the Japanese term for minced, washed fish), but Sumner, WA-based Shining Ocean has set itself apart from the crowd thanks to a focus on R&D and a continuing commitment to quality."

You can read the case study at Food & Drink Exec.

Crab Smart Natural

Our new line of healthy products uses the finest natural ingredients. We took our premium Crab Smart product line, already low in fat and high in calcium, made with high quality Omega 3 fish oil since 2005, and made it even healthier. We became the first and only national brand to remove all phosphates, artificial flavors and artificial colors from our product. We replaced the artificial flavoring with an all natural flavoring system and began coloring our product with a natural form of anti-oxidant lycopene, derived from tomatoes. We’ve replaced the regular salt with sea salt, which contains healthy trace minerals. The Crab Smart Natural line proudly displays the heart healthy symbol. It is the best healthy surimi seafood choice.

Crab Smart Natural is also the environmentally-friendly choice as well. Made from wild caught Alaskan Pollock, a species that is naturally low in mercury, from a fishery that has been certified by the Marine Stewardship Council as a sustainable, responsible fishery and a species that is ranked a “best environmental choice” by the Monterey Bay Aquarium Seafood Watch Program. To this is added real Snow Crab meat, another wild caught and sustainable species.

Lobster Smart Natural uses the same natural product with a natural lobster flavor system, with Maine lobster added. Maine Lobster is a Seafood Watch “good choice.”

Our newest addition is Shrimp Smart Natural, which mixes our Crab Smart Natural flakes with chemical free, wild caught Cold Water Shrimp, another Seafood Watch “best choice.”