Crab Smart Natural is the industry pioneer in healthy surimi seafood items without artificial ingredients.

A Little Background: In 2003 Shining Ocean introduced a private label Omega-3 fatty acid fortified surimi seafood product and the healthy surimi category was born. Two years later the Crab Smart line of heart healthy surimi products were introduced. Since that time over 50% of the national branded surimi seafood sold in America is Omega-fortified, with our Crab Smart brand up 157% year-over-year.*

Crab Smart Natural

The Crab Smart Natural line of products is the new industry standard for quality, healthy, environmentally-friendly surimi seafood.

• Healthy

Crab Smart Natural still uses the finest Omega 3 fish oil, up to 400% more per serving than our major competitor.

• Natural

We became the first national brand to remove all the phosphates, sorbitol, artificial flavors and artificial colors from our product. We replaced all our artificial flavoring with a natural flavoring system and began coloring our product with anti-oxidant lycopene derived from tomatoes.

• Environmentally-friendly

The Crab Smart Natural line is made from wild caught Alaskan Pollock, naturally low in mercury, from a fishery certified by the Marine Stewardship Council (MSC), and rated as a “best choice” by the Monterey Bay Aquarium Seafood Watch program, because it is a well managed, environmentally responsible fishery. ** To this is added either cold-water Shrimp, another “best choice,” New England Lobster or Snow Crab meat, both “good choices.”

* AC Nielsen 52 weeks ending 3/22/08

**Seafood Watch Seafood Guide